Partner resources
ElderSafe Media Kit
Everything you need to promote ElderSafe — logos, brochures, brand colours, and ad banners. All assets are free to use for authorised partners and media.
Logo Assets
ElderSafe Logo — Horizontal (Light background)
Primary logo for use on white or light backgrounds. Use this on printed materials, light-coloured websites, and documents.
ElderSafe Logo — Horizontal (Dark background)
Reversed logo for use on dark navy or dark-coloured backgrounds. Ideal for presentations and dark-themed materials.
ElderSafe Favicon / Icon
Square icon mark for favicons, app icons, and profile pictures.
Package Pamphlet
ElderSafe Package Pamphlet (English)
Full-colour package overview pamphlet — SafeStep Basic (RM 4,999), SafeHome Essential (RM 7,999), and ElderCare Complete (RM 9,999). Ready to print or share digitally.
Ad Banners
Facebook & Instagram Square Ad
1080×1080px square ad for Facebook and Instagram feeds. Features ElderSafe branding with package highlights and gold CTA. Ready to upload to Meta Ads Manager.
Google Display Wide Banner
Leaderboard-style wide banner for Google Display Network campaigns. Navy brand panel on left, safe home renovation scene on right, gold CTA button. Ideal for awareness campaigns.
Cinematic Hero / Lifestyle Banner
Wide cinematic banner showing an elderly homeowner confidently using a renovated staircase. Ideal for website heroes, email headers, and print materials. Emotional and aspirational.
Brand Guidelines
Approved colours, typography, and usage rules to keep all marketing materials consistent.
Deep Navy
#1B3A5C
Primary brand colour
Ocean Blue
#2E6DA4
Secondary / links
Gold Amber
#E8A020
Accent / CTA
White
#FFFFFF
Background
Typography
Headings
Playfair Display
Bold (700) — titles, section headings
Body
Source Sans 3
Regular (400) / Semi-bold (600) — body copy, UI
Need a custom asset?
Contact us at [email protected] and we'll prepare what you need within 2 business days.
[email protected]